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The Journey Ahead
by Lauren Lewis
The Journey Ahead
Lauren Lewis | November 2020
The path wasn’t always this clear, it wasn’t always paved, and it wasn’t always the one best traveled. But seemingly, none of that mattered because we played our cards like they were the ones we always wanted.
as many of you close to the brand know, the beginnings of this business were
unique. i did not grow up with any entrepreneurial aspirations.
my drive everyday was the hustle of being a cop and advancing my way through
my department.
As it was eluded in our first blog post, this brand developed before our eyes and we
knew the need for these products existed amongst many leo’s across the nation.
I experienced failure. But I think that’s what ultimately led to the success of my business.
i knew people depended on these
products and the thought of letting them
down kept me up at night to overcome the
obstacles. i quickly found myself with
two passions.
I AM A COPS COP. MY PARTNERS AND BROTHERS & SISTERS IN BLUE ARE MY FAMILY.
at a young age, i was rebellious and heading towards a negative future,
until someone very influential in my life set me on the right path. this school resource
officer spent time with me, understood me and ultimately, helped me make the decision
to become a cop. i knew i was meant to serve my community, to find others
who needed someone in their court and to bring them to a brighter future.
CIRCA 2005
alongside my passion for law enforcement, is my creative eye. my vision for this
brand keeps me driven every day. the products we offer are all purpose-built.
i personally test every product before it launches and strategize how to take a
product and make it better for first responders.
MY GOAL FOR THIS BRAND IS NOT TO OFFER EVERYTHING AVAILABLE ON THE MARKET, BUT TO TAKE CORE ITEMS, PERFECT THEM AND SUPPORT YOU IN THE FIELD.
THROUGHOUT OUR BLOG SERIES, WE ARE GOING TO INTRODUCE YOU TO THE KEY PLAYERS
WHO CONTRIBUTE TO THE SUCCESS AND SHAPE THE FUTURE OF WHAT 13 FIFTY APPAREL
WILL COME TO BE.